Digital Standout - Client Portal

3 Keywords Dropped

Rankings declined this week

2 New Leads Today

1 call + 1 form submission

Ads Budget 87% Used

$4,350 of $5,000 monthly budget

Welcome back, Dr. Kim

Here is your marketing performance for Westlake Dental Associates.

Feb 19 - Mar 20, 2026

+18.3%

12,847

Website Visitors

+24.1%

342

Patient Calls Tracked

+12.7%

187

Keywords Ranked

-8.2%

$42.18

Cost Per Lead

Leads Summary - All Sources

Last 30 days

431

Total Leads

181

Google Organic

121

Google Ads

78

Direct / Referral

51

Social / Other

Blended Cost Per Lead

$42.18 (-$3.80 vs last month)

Lead-to-Appointment Rate

34.2% (+2.1% vs last month)

Website Traffic Trend

Sessions Users

Leads by Source

Google Organic42%

Google Ads28%

Direct18%

Referral12%

Recent Patient Leads

Maria Gonzalez

Dental implant consultation - Invisalign inquiry

12 min ago

James Chen

New patient form - cosmetic dentistry evaluation

1 hr ago

Sarah Patel

Emergency toothache - same day appointment

2 hrs ago

Robert Williams

Chat: Teeth whitening pricing question

3 hrs ago

Lisa Nguyen

Pediatric dental checkup appointment request

5 hrs ago

Top Ranking Keywords

Keyword	Position	Change
dentist calabasas	#1	+2
cosmetic dentistry westlake village	#2	+1
dental implants near me 91302	#3	+4
invisalign calabasas ca	#4	-
emergency dentist agoura hills	#5	+3

Sessions

15,293

+16.4% vs prior period

Users

12,847

+18.3% vs prior period

Bounce Rate

38.2%

-4.1% vs prior period

Avg. Session Duration

3m 24s

+12.8% vs prior period

Sessions Over Time

Device Breakdown

Mobile62%

Desktop31%

Tablet7%

Top Pages

Page	Views	Unique Views	Avg. Time	Bounce Rate
/	4,821	3,914	2m 18s	42.1%
/services/dental-implants	2,347	1,892	3m 45s	28.3%
/services/cosmetic-dentistry	1,856	1,543	4m 12s	22.7%
/contact	1,423	1,187	1m 54s	35.6%
/services/invisalign	1,198	987	3m 08s	31.2%
/patient-forms	1,045	876	5m 22s	18.4%
/blog/teeth-whitening-guide	892	743	4m 51s	25.8%
/insurance-accepted	678	562	2m 36s	41.3%

Total Impressions

284,310

+32.6% vs prior period

Total Clicks

8,412

+22.1% vs prior period

Average CTR

2.96%

-0.3% vs prior period

Average Position

12.4

+2.1 improved vs prior

Clicks vs Impressions

CTR by Page Type

Top Search Queries

Query	Clicks	Impressions	CTR	Position
dentist calabasas	1,247	18,430	6.77%	1.2
dentist near me calabasas ca	983	24,120	4.07%	2.8
cosmetic dentistry westlake village	712	9,840	7.24%	2.1
dental implants near me	634	31,200	2.03%	5.4
invisalign calabasas	521	7,650	6.81%	3.2
emergency dentist agoura hills	398	5,210	7.64%	3.8
teeth whitening los angeles	287	42,300	0.68%	14.2
veneers cost calabasas	234	4,890	4.79%	6.1
pediatric dentist westlake village	198	3,420	5.79%	4.7
best dentist thousand oaks	156	8,710	1.79%	11.3

Showing 1-10 of 312 queries

Organic Traffic

8,412

+22.1% vs prior period

Keywords Tracked

187

+14 new this month

Top 3 Keywords

23

+5 vs prior period

Domain Authority

42

+3 this quarter

Organic Visibility Trend

Keyword Position Distribution

Keyword Rankings

Keyword	Position	Change	Volume	Traffic	CPC
dentist calabasas	#1	+2	2,400	487	$12.40
cosmetic dentistry westlake village	#2	+1	1,200	312	$18.20
dental implants near me 91302	#3	+4	3,600	298	$22.50
invisalign calabasas ca	#4	-	880	178	$15.80
emergency dentist agoura hills	#5	+3	1,900	142	$28.10
teeth whitening calabasas	#7	+6	1,400	124	$9.30
porcelain veneers los angeles	#11	+8	2,100	67	$24.20
root canal specialist near me	#14	-2	1,600	45	$19.80
best dentist calabasas	#16	+5	1,100	34	$14.40
pediatric dentist westlake village	#19	+12	940	21	$11.60

Showing 1-10 of 187 keywords

Total Ad Spend

$4,350

87% of $5,000 monthly budget

Ad Impressions

142,870

+14.2% vs prior period

Ad Clicks

4,286

+18.7% vs prior period

Click-Through Rate

3.00%

+0.4% vs prior period

Conversions

121

+22.2% vs prior period

Cost Per Lead

$35.95

-$4.20 vs prior period

Ad Spend vs Conversions

Spend by Campaign

Campaign Performance

Campaign	Spend	Impressions	Clicks	CTR	Conv.	CPL
Dental Implants - LA Search	$1,580	38,420	1,342	3.49%	42	$37.62
Cosmetic Dentistry - Calabasas Search	$1,240	31,890	1,084	3.40%	35	$35.43
Emergency Dental Care Search	$890	42,310	1,186	2.80%	28	$31.79
Invisalign Special Offer Search + Display	$420	22,140	498	2.25%	11	$38.18
Brand - Westlake Dental Search	$220	8,110	176	2.17%	5	$44.00

Total Leads

431

+27.3% vs prior period

Phone Calls

342

+24.1% vs prior period

Form Submissions

89

+31.5% vs prior period

Conversion Rate

3.35%

+0.8% vs prior period

Leads Over Time

Lead Type Breakdown

Lead Activity

Contact	Type	Source	Details	Duration	Date
Maria Gonzalez (818) 555-0147	Call	Google Organic	Dental implant pricing	4m 32s	Mar 20, 10:24 AM
James Chen j.chen@email.com	Form	Google Ads	Cosmetic eval request	-	Mar 20, 9:18 AM
Sarah Patel (805) 555-0293	Call	Google Organic	Emergency toothache	6m 15s	Mar 20, 8:45 AM
Robert Williams r.williams@email.com	Chat	Direct	Whitening pricing Q	3m 08s	Mar 20, 7:52 AM
Lisa Nguyen l.nguyen@email.com	Form	Google Organic	Pediatric dental appt	-	Mar 19, 4:30 PM
Michael Torres (818) 555-0384	Call	Google Ads	Invisalign consultation	2m 47s	Mar 19, 3:12 PM
Emily Richardson (805) 555-0412	Call	Referral	Veneer inquiry	5m 03s	Mar 19, 1:28 PM
David Park d.park@email.com	Form	Google Organic	Crown replacement	-	Mar 19, 11:05 AM
Amanda Foster (818) 555-0571	Call	Google Ads	New patient registration	8m 22s	Mar 19, 9:47 AM
Kevin Murphy (805) 555-0698	Call	Direct	Cleaning appointment	1m 54s	Mar 18, 4:15 PM

Showing 1-10 of 431 leads

Monthly Reports

March 2026 Performance Report

Generated Mar 15, 2026 - PDF, 2.4 MB

February 2026 Performance Report

Generated Feb 28, 2026 - PDF, 2.1 MB

January 2026 Performance Report

Generated Jan 31, 2026 - PDF, 1.9 MB

Q4 2025 Quarterly Review

Generated Jan 5, 2026 - PDF, 3.8 MB

Custom Report Builder

Report Type

Date Range

Format

Practice Information

Practice Name

Contact Email

Phone

Website

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Ranking Changes

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Budget Alerts

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Support

Digital Standout Support

Have questions about your campaigns? Reach out to your dedicated account manager.

(747) 207-2370 | hello@digitalstandout.com