Brand Overview
Pinnacle Ventures - Brand identity system managed by Hummingbird Creative
247
1,842
+23% vs last month5
2 active, 3 complete18
4 departments94/100
ExcellentBrand Identity
Display
Montserrat Bold
Headings & titles
Body
DM Sans Regular
Body copy & UI text
Asset Downloads
Recent Activity
Sarah Chen uploaded 3 social media templates
12 minutes ago
Marcus Rivera updated the color palette
2 hours ago
Jordan Lee downloaded pitch deck assets
4 hours ago
Wendy Harris approved Q1 campaign kit
Yesterday
Alex Kim left feedback on logo v4
Yesterday
Priya Patel created email signature templates
2 days ago
Popular Assets
Primary Logo Pack
342 downloads
Brand Guidelines PDF
256 downloads
Pitch Deck Template
198 downloads
Social Media Kit
187 downloads
Brand Consistency
Logo Assets
All approved logo variations for Pinnacle Ventures
Primary Logos
Primary - Light Background
SVG, PNG @2x, EPS, PDF
Primary - Dark Background
SVG, PNG @2x, EPS, PDF
Primary - Gradient
SVG, PNG @2x, EPS, PDF
Icon Marks & Monograms
Icon - Primary
SVG, PNG, ICO
Icon - Reversed
SVG, PNG, ICO
Icon - Mono
SVG, PNG
Circular Avatar
Social profiles
Outlined
Watermarks
Horizontal Lockups
Horizontal - Light
SVG, PNG @2x
Horizontal - Dark
SVG, PNG @2x
Clear Space & Minimum Size
Clear space equals 2x the height of the "P" character on all sides
Print: 1 inch wide
Digital: 80px wide
Minimum reproduction sizes to maintain legibility
Usage Guidelines
Do
- ✓ Use with adequate clear space (2x rule)
- ✓ Use dark version on light backgrounds and vice versa
- ✓ Maintain original aspect ratio when scaling
- ✓ Use icon mark for favicons and social profiles
- ✓ Use vector formats (SVG, EPS) for print
Don't
- ✗ Alter logo colors outside approved variations
- ✗ Add shadows, outlines, or effects
- ✗ Place on busy backgrounds without a container
- ✗ Stretch, rotate, or skew the logo
- ✗ Use below minimum reproduction size
Color Palette
Click any swatch to copy the hex code
Primary
#1A365D
26, 54, 93
215, 56%, 23%
72, 42, 0, 64
#2D6BCF
45, 107, 207
217, 64%, 49%
78, 48, 0, 19
Secondary
#0D9488
13, 148, 136
Success states, positive indicators
#F59E0B
245, 158, 11
Highlights, CTAs, premium tier
#64B5F6
100, 181, 246
Informational, secondary links
Neutrals
Accessibility Check
| Combination | Preview | Ratio | AA Normal | AA Large | AAA |
|---|---|---|---|---|---|
| Navy on White | Sample | 11.58:1 | Pass | Pass | Pass |
| White on Navy | Sample | 11.58:1 | Pass | Pass | Pass |
| Royal Blue on White | Sample | 4.68:1 | Pass | Pass | Fail |
| Amber on Navy | Sample | 6.92:1 | Pass | Pass | Pass |
| Teal on White | Sample | 4.53:1 | Pass | Pass | Fail |
Typography
Approved typefaces and usage hierarchy
Montserrat
Display typeface - headings, titles, hero text
Investing in Tomorrow
Strategic Growth Partners
Portfolio Performance Overview
Market Analysis & Research Insights
DM Sans
Body typeface - paragraphs, UI elements, captions
Pinnacle Ventures partners with visionary founders to build category-defining companies. With over $2.4 billion under management across six funds, we provide strategic capital, operational expertise, and a global network to accelerate growth from Series A through IPO.
Our investment team brings deep domain expertise in enterprise software, fintech, healthcare technology, and climate innovation. We believe the best companies are built at the intersection of bold vision and disciplined execution.
PORTFOLIO COMPANY PERFORMANCE METRICS Q4 2025
Type Scale
| Element | Font | Size | Weight | Line Height | Tracking |
|---|---|---|---|---|---|
| H1 | Montserrat | 48px | 800 | 1.1 | -0.02em |
| H2 | Montserrat | 32px | 700 | 1.2 | -0.01em |
| H3 | Montserrat | 24px | 600 | 1.3 | -0.01em |
| H4 | Montserrat | 18px | 500 | 1.4 | 0 |
| Body | DM Sans | 16px | 400 | 1.6 | 0 |
| Small | DM Sans | 14px | 400 | 1.5 | 0 |
| Caption | DM Sans | 12px | 500 | 1.4 | 0.05em |
Iconography
Lucide icon set - 24px stroke, 1.5px weight, rounded caps
Icon Style Guide
Size
24 x 24px
Stroke
1.5px
Corner
Round cap & join
Color
Inherit from text
Commonly Used
Campaign Assets
| Name | Campaign | Format | Size | Status | Date | |
|---|---|---|---|---|---|---|
Templates
12 ready-to-use branded templates
Photography Style
Visual standards for brand imagery
Natural Lighting
Warm, directional light. Golden hour preferred. Avoid harsh flash or clinical fluorescent.
Authentic Moments
Candid over posed. Subjects engaged in real work or conversation. No stock photo setups.
Brand Palette
Favor environments featuring navy, teal, warm wood, and natural materials. Avoid neon or overly saturated scenes.
Approved Subjects
- Diverse founders and teams in modern workspaces
- City skylines at golden hour
- Abstract architecture and geometric patterns
- Clean, minimal product photography
- Conference and event candids
Avoid
- Obvious stock photography (handshake shots, etc.)
- Overly saturated or filtered images
- Dark, moody, or dramatic lighting
- Cluttered or distracting backgrounds
- Images with visible competitor branding
Brand Guidelines
Complete brand standards for Pinnacle Ventures
Brand Voice & Tone
- Confident, not arrogant
- Insightful, not condescending
- Forward-looking, not speculative
- Precise, not jargon-heavy
- Use hyperbolic claims
- Overpromise returns or outcomes
- Speak in buzzwords or cliches
- Sound transactional or cold
Spacing System
Document
Brand_Guidelines_v3.2.pdf
24 pages - 8.4 MB
Version History
v3.2 - Current
Mar 15, 2026
v3.1 - Photography update
Jan 8, 2026
v3.0 - Brand refresh
Oct 22, 2025
v2.4 - Color expansion
Jul 3, 2025
Recent Activity
All brand portal activity
| User | Action | Asset | Campaign | Time |
|---|---|---|---|---|
Downloads
Quick-access download packages