vs last period
Revenue Trend
Daily gross merchandise volume
Traffic Sources
Top Products
By revenue this period| Product | SKU | Units Sold | Revenue | Conv. Rate | Trend |
|---|---|---|---|---|---|
|
|
Recent Orders
LivePurchase Conversion Funnel
Last 30 days - 148,293 total visitors
Desktop: 62%
Mobile: 38%
|
Conversion by Channel
| Channel | Visitors | Add to Cart | Checkout | Purchase | Conv. Rate |
|---|---|---|---|---|---|
Funnel Insights
Cart Abandonment High
68.2% of users who add to cart don't complete checkout. Consider exit-intent popups.
Mobile Drop-off
Mobile checkout conversion is 1.8% vs 4.1% desktop. Review mobile UX.
Email Converting Well
Email channel has highest conv. rate at 5.2%. Increase email campaigns.
Checkout Metrics
Avg. checkout time
3m 24s
Payment failure rate
2.1%
Coupon usage
18.4%
Guest checkout
41.7%
Avg. items/order
2.3
Top Exit Pages
/cart34.2%
/checkout/shipping22.8%
/checkout/payment15.1%
/product/*12.6%
/collections8.3%
Total Revenue
$284,192
↑ 12.4%Net Profit
$71,048
↑ 8.7%Refund Rate
2.8%
↓ 0.3%Avg. Margin
25.0%
→ 0.1%Revenue by Category
Monthly Revenue Comparison
Revenue Breakdown
| Category | Revenue | Orders | AOV | Margin | Growth |
|---|---|---|---|---|---|
Total Customers
12,847
↑ 847 newRepeat Rate
34.2%
↑ 2.1%Avg. LTV
$187.30
↑ $12.40Churn Rate
4.8%
↓ 0.6%Cohort Retention Analysis
Monthly cohorts - percentage of customers returning
| Cohort | Users | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 |
|---|---|---|---|---|---|---|---|
Customer Segments
Customer Geography
Active Products
342
Low Stock Items
18
Avg. Rating
4.6
Return Rate
3.2%
Product Performance
| Product | Price | Sold | Revenue | Stock | Rating | Views |
|---|---|---|---|---|---|---|
Scheduled Reports
| Report | Frequency | Recipients | Next Run | Status |
|---|---|---|---|---|
| Weekly Sales Summary | Weekly | team@shopmetrics.com | Mar 17, 2026 | Active |
| Monthly Revenue Report | Monthly | cfo@shopmetrics.com | Apr 1, 2026 | Active |
| Inventory Alert | Daily | ops@shopmetrics.com | Mar 17, 2026 | Active |
| Customer Churn Analysis | Bi-weekly | growth@shopmetrics.com | Mar 23, 2026 | Paused |